Our mission is to create a significantly better medication experience.

We’re unsatisfied with the status quo in pharmacy benefits management and medication guidance. We know that we can provide an easier and more personalized, cost-effective, and equitable experience for members, while helping our clients make a more impactful investment in their members’ health.

Join Us!


Our Leadership

We are a team with diverse healthcare, pharmacy, and consumer technology expertise, and we’re inspired to build the experience that helps our members live their healthiest lives.

Joe Murad

Joe Murad

President & CEO


Brenda Cheung

Chief Clinical Officer

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Kent Elmer

Chief Financial Officer

Amanda Peterson

Amanda Peterson

Chief Administrative Officer

Tom Smith

Tom Smith

General Counsel

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Sally Yang

Chief Product Officer

Our Board

Chris Price

Co-Founder & Chairman, WithMe Health

Joe Murad

President & CEO, WithMe Health

Andrew Adams

Co-Founder & Managing Partner Healthcare, Oak HC/FT

Michael Yang

Managing Partner, OMERS Ventures

Tim Howe

AVP, Strategy & Corporate Development, Cox Enterprises

Tom Spann

CEO & Co-Founder, Brightside

Our Advisors

Lending strategic advice and expertise, our advisory board members share our vision for personalized medication experiences that will build a better healthcare industry.

John Driscoll

CEO, CareCentrix

Larry Leisure

Co-Founder & Managing Partner, Chicago Pacific Partners

Brian Marcotte

Past President & CEO, Business Group on Health

Dena Bravata

M.D., M.S. Co-Founder of Lyra Health, formerly CMO and Head of Product Castlight

Our Investors

Oak HC FT Logo

Oak HC/FT is a premier venture growth equity fund investing in healthcare and financial services technology. Oak HC/FT is peerless in delivering returns for investors and growing innovative businesses. Over the past decade, the partners at Oak HC/FT have had 21 realizations, four IPOs and six companies achieving valuations in excess of $1 billion.

Omers Ventures Logo

OMERS is one of Canada’s largest defined benefit pension plans, with CAD$109 billion in net assets as of December 31, 2019. OMERS Ventures currently manages CAD$2 billion and has made more than 50 investments in disruptive technology companies across North America and Europe.

Cox Enterprises logo svg

For 120 years, Cox Enterprises has been in the business of building a better future through communications, technology innovation, community investment and a commitment to conservation. The company is taking that commitment a step further by leveraging their deep community ties, strategic partnerships and trusted customer relationships to improve health care.